employee Spotlight: Kimberly Bruce, Senior Director of Marketing and Creative

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Among SNA Displays’ core values is the concept of “people first.” Even though our tangible product offering is top-tier LED video display technology, our strongest collective asset is the people who work at SNA Displays day in and day out, the ones who make Dreams Live Digitally® a reality. As we continue our employee spotlight series, let’s learn little more about Kimberly Bruce.

Kimberly is the Senior Director of Marketing and Creative at SNA Displays. She’s been with the company since 2017 and has a Bachelor of Arts in Graphic Design and Media Arts.

Personal Background

Where did you grow up?

I was born and raised in the Silicon Valley area (San Jose and Sunnyvale, CA) before I moved to Dallas, Texas, in 2012. After six years there, I’m back in California, living near Los Angeles and enjoying the perpetually beautiful weather.

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Do you have a personal motto or mantra?

I have two, actually:

  1. Give more than you take.
  2. Everything happens for a reason.

How do you like to spend your free time?

When I’m not spending all my free time renovating my house, I love to travel (cruises, specifically). I also enjoy fine arts and crafting, and I love some good ol’ fashion couch-potato time watching scary movies.

What’s a fun fact most people don’t know about you?

I like to sing, and I’m really quite good at it, or so I’ve been told. I auditioned for American Idol many years ago. They told me I have an “amazing voice” but to work on my stage presence (I’m shy) and come back the next year. Sadly, I was too old by the next year.

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What’s something you wish more people knew about you?

Almost everything I do—personally and professionally—is well-thought-out, intentional, and keeps the bigger picture in mind.

Besides your job, what subject(s) are you interested in or have expertise in?

I have a ton of experience and knowledge in event planning. If I ever had to change career directions, that would probably be the way I’d go. 

Who’s had a significant influence on your life?

One of my former supervisors. She pushed me to figure out who I was and who I wanted to become. She helped me build my confidence. She introduced me to unique and invaluable experiences that helped change the trajectory of my life.

What’s the best advice you’ve ever gotten?

Speak up when you have a good idea.

Professional Background

What did you do professionally before joining SNA Displays?

I spent a few years working in medical billing, then as an office administrator, before moving into the nonprofit industry for over 10 years. As many people do in the nonprofit industry, I wore a lot of proverbial hats over the years. I started as an office manager, then moved to a program director position, then to a fundraising support role, and eventually to marketing and communications.   

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What has been your favorite job (other than SNA of course) and why?

My time with Communities Foundation of Texas was a great experience. The team I was part of worked with hundreds of local entrepreneurs and businesses to facilitate community involvement and philanthropy. I learned a lot during my time there and had the pleasure of meeting and working alongside some very noteworthy individuals.   

Experience at SNA Displays

What drew you to SNA Displays?

As soon I left my first interview with Mitch Leathers (Senior Director of Communications at SNA Displays), I knew I’d found the perfect place to land. I was excited to join a young company on its way up and to have the opportunity to play an integral role in that growth.

In your own words, how would you describe your current role?

I’m responsible for making sure that all of our visual assets—the website, publications, presentations, videos, images, and other graphics—represent the company and the high-quality products and services we provide.   

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How have your previous jobs been similar to working at SNA? Different?

After so much time in the nonprofit industry, I can say it has been very different for a lot of reasons. But all of my past experience has been valuable in helping me succeed in my current role.  

What is your typical workday like?

No two days are alike for me. From creating project renderings for sales, to animated videos for marketing campaigns, to spec documents for our products, to updating company branding, there’s always something new, unique, and often challenging to work on.     

What do you like most about your job?

I get to do something creative almost every day. It keeps me on my toes, keeps my mind sharp, and never gets old. My input and ideas are always encouraged and welcomed at SNA Displays.

And let’s not forget the people! I work with some of the warmest, friendliest, and most down-to-earth folks you’ll ever meet. SNA Displays has a truly amazing team of people. I’m only sad I don’t get to see them all more often.

What accomplishment at SNA are you most proud of? Your career overall? What is your next big accomplishment going to be?

I’m very proud of the role I play in the ideation and execution of all of our marketing team’s efforts. The company brand and image has evolved significantly over the last few years, and I’m happy to have been such a big part of that.          

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How has your current role helped in your career development?

I truly enjoy my job and love SNA Displays, so I’m always looking for opportunities to learn more so I can do more for the company. As a result of that quest for knowledge, I’ve acquired some new and valuable skills.

If you could switch jobs for a day with anyone else at SNA Displays, whose job would you want and why?

I think I’d like to switch jobs with our president, Dennis Hickey. It would be great to see the inner workings of the company from the top.

What advice would you give a prospective SNA Displays employee in your field?

There’s a ton of room for creativity at SNA Displays. Bring and share all your ideas, however unconventional and outlandish they may seem.

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