Employee Spotlight: Davis Green, Multimedia Production Specialist

One of the core values at SNA Displays is “people first.” While our tangible product offering is top-tier LED video display technology, SNA Displays real strength is its people, who work hard day in and day out to build and support great video display projects.

In this spotlight, we’d like to introduce you to Davis Green, who joined us in early 2020. Davis earned his undergraduate degree at Biola University and is a commercially licensed drone operator under the Federal Aviation Administration. From awesome drone video to expertly edited photo galleries, if you’ve seen an image or video clip from SNA Displays in the last 4 years, Davis has worked on it.

Where did you grow up? Do you any favorite childhood memories you’d like to share?

I grew up in Huntington Beach, California. Some of my favorite memories from childhood were family gatherings, lake trips, snowboarding trips, and just hanging out with my parents and my brother. A very simple thing that always stuck with me was eating Taco Bell for dinner in the back of the family car on the beach. My wife and I do car picnics regularly with our kiddos as well. I think the simple novelties like that go a long way for making family memories.

Do you have a personal motto or mantra?

I’ve never really had a singular motto that stuck with me, though the concept of “dying to self” is something I always feel the need to come back to. Everyone is hardwired for community and mutual support, though self-service is often what comes naturally. The more we can set ourselves aside for the sake of those around us, and embrace the discomfort of stepping into their trials with them, the better.

How do you like to spend your free time?

My wife and I find so much joy in spending time with our kids and watching them grow and discover the world around them. One of my favorite activities has to be father-daughter dates with my 3-year-old to the donut shop. I also love sharing meals with family and friends, playing soccer, going to the gym, listening to records, playing video games, and D&D.

What’s a fun fact most people don’t know about you?

I worked as a balloon artist through college – in restaurants and for private parties. The group I worked with was very talented; we were able to make some pretty impressive stuff and work some big events. Notably, I worked a corporate event at Nickelodeon Studios in Burbank almost a decade ago and visited again recently with SNA Displays for an LED install. I’m very grateful for jobs that bring me to interesting places!

Besides your job, what subjects are you interested in or have expertise in?

My degree is actually in Biblical Studies & Theology, which is a field of study that continues to be a daily exercise for me. Aside from that, I love learning about music and collecting records, though I have zero musical talent myself.

Who’s had a significant influence on your life?

My uncle was a significant mentor to me throughout my formative years. I’ve dealt with a lot of anxiety for a long time, and he was critical in helping me find my footing as I entered adulthood. Similarly, the professional psychologists I’ve spent time with basically saved me from a life ruled by anxiety. I cannot recommend proper therapy/counseling enough. If you are a human being with a pulse, you need it, and you will benefit greatly from it. Also, my dad taught me everything I know about being a professional with a career, and maintaining integrity and a good work ethic as an employee.

What’s the best advice you’ve ever gotten?

Probably everything I learned during mine and my wife’s premarital counseling. Our marriage is a central component of my life, so it was hugely impactful in that regard, but it was also significant for life in general. “Outserve your spouse,” “assume the other has good intentions,” and “start with your own shortcomings before theirs” is all great marital advice, but can also really change the way you approach all of your relationships and help shape what kind of person you become in adulthood.

What did you do professionally before joining SNA Displays?

Before SNA Displays, I was responsible for coordinating product launch marketing for a home appliance company. I learned about every facet of marketing during my time there, which helped me decide how to narrow my focus moving forward.

What has been your favorite job (other than SNA Displays of course) and why?

Probably the balloon artist gig. It was always fresh and interesting, kept me active, and brough me to lots of different places. I got to meet lots of people and goof around with kids, but it was also a healthy challenge for me personally. I think it would be hard to replicate a job that unique and dynamic.

What drew you to SNA Displays?

My dad worked in the Denny’s corporate office for a while before transitioning to the automotive industry. He always said that no matter how good the job was, cars were always going to be more interesting than pancakes. This really hit home when I transitioned from home appliances to LED displays. Being part of a company that lives at the forefront of cutting-edge technology, engineering and construction is just hard to beat. The conversations that happen across the company are endlessly fascinating, and filled to the brim with acronyms I don’t understand, but I love it.

In your own words, how would you describe your current role?

My job is making photos and videos that faithfully represent our installation work, as well as our people and their expertise, so that the industry around us knows our strengths.

How have your previous jobs been similar to working at SNA? Different?

I’ve only ever worked in marketing, so that field is familiar. What’s new for me is the hands-on component of video production. I’ve done video editing for a decade, but SNA provided the opportunity to learn photography, videography, drone piloting, and production logistics.

What is your typical workday like?

My typical workday is spent almost entirely in Photoshop and Premiere. Editing photos and videos, or exporting and disseminating visual assets across all the places where the final files need to be used. And then occasionally going out to a project site to shoot more!

What do you like most about your job?

I like the drone piloting work the most. It’s by far the most challenging part, but always the most rewarding. Weeks of practice, planning, certifications, security access, and coordination lead up to a flight that usually lasts less than 10 minutes. But the content we come home with is invaluable for marketing purposes.

What accomplishment at SNA Displays are you most proud of? Your career overall?

I really enjoy the challenge of photo/video production in such a specific industry. Having LED in your shot adds a lot of challenges. I’ve found it very rewarding to develop my own methodology and processes around shooting LED and making it look as good digitally as it does in real life. Over time, I want SNA Displays to have the best and most true-to-life content.

How has your current role helped in your career development?

SNA has given me more new skillsets to develop than I’ll ever have time for, which I love. And I get to work at each of them every day, always learning something new and adjusting my processes accordingly.

If you could switch jobs for a day with anyone else at SNA Displays, whose job would you want and why?

I’m forever jealous of people that are the fix-everything handyman with technology. Shoutout Bob May and Dave Kile! I spend so much time creating digital content that I find myself wishing I could build something with my hands. Sometimes I wish I had spent my years soldering instead of editing!

Where is SNA Displays and/or the industry headed in the next 10 years?

I’m far from an expert on the LED display industry, but it seems like the tech is always getting more versatile and affordable, which I hope means that people can get more and more creative with their installs. I also hope that the value of really creative content continues to rise. Advertising is huge for LED, but you can’t miss the boat on digital artwork, which is always more memorable.

What advice would you give a prospective SNA Displays employee in your field?

Sign up for TSA precheck, otherwise your camera bag stuffed with countless wires and batteries is definitely getting pulled for secondary screening.

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