VIDEO: Showroom LED Wall Dazzles at SNA Times Square Open House

VIDEO: Showroom LED Wall Dazzles at SNA Times Square Open House

Thank you to everyone who attended our Grand Unveiling! It was a thrill to celebrate New York Digital Signage Week in our beautiful new Times Square space, and we were very proud to be able to share our state-of-the-art LED Demo Display with you!

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NYC’s Art Deco Vibe Captured in SNA Displays’ New Headquarters Demo Wall

NYC’s Art Deco Vibe Captured in SNA Displays’ New Headquarters Demo Wall

Sansi North America (SNA) Displays’ new Times Square headquarters features a state-of-the-art demo wall, complete with much of the display technology in the company’s product offering. The demo wall includes a digital display array of varying sizes, resolutions, and pixel pitches.

 For one eye-catching, themed content series, SNA Displays asked Fusion CI Studios to devise a plan to create a sense of cohesion among the screens with unified content theme reflecting the local culture outside and the character of the space inside. Art deco is a strong, vibrant theme in New York City, and it projects a calm, noble strength in the SNA Displays space in the midst of a rather frenetic Times Square location.

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Bit Depth And Why It Matters

Bit Depth And Why It Matters

Despite a good deal of confusion – and unfortunately, misrepresentation – in the digital signage industry, bit depth is actually an important metric for purchasers, advertisers and content creators to consider.

Bit depth, sometimes referred to as color depth or color capacity, can be a very technical, in-the-weeds concept, but here we’ll keep it fairly simple and describe the basics, so you can better understand this term which is found on virtually all digital signage cut sheets

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LEDs vs. LCDs: A Tale of Two Displays

LEDs vs. LCDs: A Tale of Two Displays

In the world of digital signage, there are two prominent display technologies: LCD and LED. There’s also a considerable amount of misconception about these technologies and how they relate to each other. The blame for much of this confusion can be attributed to the advent of LCD TVs with LED-backlighting technology, so let’s clear that up before we move on.

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L.A. LIVE is Powered by the People

L.A. LIVE is Powered by the People

In an article for Digital Signage Connection, Jason Kushner writes about a recent outdoor fitness event featuring Michelob ULTRA that took place at L.A. LIVE, the sports and entertainment district outside the STAPLES Center in Los Angeles, featuring 10 LED video screens manufactured by SNA Displays.

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20 Times Square: The Making of an LED Mega-Spectacular

20 Times Square: The Making of an LED Mega-Spectacular

The LED mega-spectacular at 20 Times Square was recently featured in a case study for Digital Signage Connection. This 17,000 square foot LED display manufactured by SNA Displays is the highest-resolution installation in Times Square history. 

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Are You Ready for Some Football?

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Here at SNA Displays, we're so excited for football season to start, we went ahead and made our own custom gear! We can't wait to enjoy the game on the high-resolution main screen of our demo wall - currently under construction at our Times Square headquarters in NYC!

Who are you rooting for this season? We're always #TeamSNA!

 

What is Pixel Pitch? (VIDEO)

What is Pixel Pitch? (VIDEO)

Earlier this year, as part of an educational series on digital display technology, we published an article on Understanding Pixel Pitch. (You can download it in white-paper form here.)

This article covers one of the most basic and important aspects of the digital display industry, particularly when it comes to LED displays -- pixel pitch. We invite you to read the article yourself, but if you're more willing to spare some time watching a short video on your favorite electronic device, like most of us are these days, please enjoy this synopsis!

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“As We Are” Featured on Digital Signage Stories Podcast!

Episode 13 of podcast Digital Signage Stories hilights SNA Displays work on “As We Are” at The Columbus Convention Center!

Show Notes: "The “As We Are” Digital Sculpture at the Columbus Convention Center is a dazzling 14-foot human head housing a photo booth. This design, the brainchild of Associate Professor of Design and Advertising at Columbus College of Art and Design Matthew Mohr, takes up to 32 photos simultaneously so one can exit the photo booth and see a display of their own face lit up by 850,000 LEDs."

"Design Communications Ltd., a company team known for partnering with architects and designers, was selected to develop this project along with Matthew Mohr. Jeff Grantz, Director of Creative Technologies at Design Communications Ltd., joins on this episode to elaborate on the Digital Signage Story behind “As We Are,” which won a Silver APEX Award this year at Digital Signage Expo."

Read more in Digital Signage Connection and check out the episode here with host Alesia Hendley!

 

Best Practices with Digital Content

 3 Columbus Circle

3 Columbus Circle

Need inspiration for digital signage content? Trey Hicks at Visix in a guest post for Sixteen:Nine walks us through some of the basics “to help you display fresh, exciting digital signage content with very little work and low overhead costs – curated content subscriptions."

Read on for tips to creating your own content strategy that will keep audiences engaged!

How To Keep Your Digital Signage Audience Looking

People's Choice Award for "As We Are"

People's Choice Award for "As We Are"

Vote for the LED sculpture titled "As We Are" by artist Matthew Mohr for a People's Choice Award on CodaWorx. The LED display, engineered and managed by DCL (Design Communications Ltd.) was custom-manufactured by SNA Displays

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