L.A. LIVE is Powered by the People

L.A. LIVE is Powered by the People

In an article for Digital Signage Connection, Jason Kushner writes about a recent outdoor fitness event featuring Michelob ULTRA that took place at L.A. LIVE, the sports and entertainment district outside the STAPLES Center in Los Angeles, featuring 10 LED video screens manufactured by SNA Displays.

Read More

20 Times Square: The Making of an LED Mega-Spectacular

20 Times Square: The Making of an LED Mega-Spectacular

The LED mega-spectacular at 20 Times Square was recently featured in a case study for Digital Signage Connection. This 17,000 square foot LED display manufactured by SNA Displays is the highest-resolution installation in Times Square history. 

Read More

Are You Ready for Some Football?

Unknown copy.jpeg

Here at SNA Displays, we're so excited for football season to start, we went ahead and made our own custom gear! We can't wait to enjoy the game on the high-resolution main screen of our demo wall - currently under construction at our Times Square headquarters in NYC!

Who are you rooting for this season? We're always #TeamSNA!

 

What is Pixel Pitch? (VIDEO)

What is Pixel Pitch? (VIDEO)

Earlier this year, as part of an educational series on digital display technology, we published an article on Understanding Pixel Pitch. (You can download it in white-paper form here.)

This article covers one of the most basic and important aspects of the digital display industry, particularly when it comes to LED displays -- pixel pitch. We invite you to read the article yourself, but if you're more willing to spare some time watching a short video on your favorite electronic device, like most of us are these days, please enjoy this synopsis!

Read More

“As We Are” Featured on Digital Signage Stories Podcast!

Episode 13 of podcast Digital Signage Stories hilights SNA Displays work on “As We Are” at The Columbus Convention Center!

Show Notes: "The “As We Are” Digital Sculpture at the Columbus Convention Center is a dazzling 14-foot human head housing a photo booth. This design, the brainchild of Associate Professor of Design and Advertising at Columbus College of Art and Design Matthew Mohr, takes up to 32 photos simultaneously so one can exit the photo booth and see a display of their own face lit up by 850,000 LEDs."

"Design Communications Ltd., a company team known for partnering with architects and designers, was selected to develop this project along with Matthew Mohr. Jeff Grantz, Director of Creative Technologies at Design Communications Ltd., joins on this episode to elaborate on the Digital Signage Story behind “As We Are,” which won a Silver APEX Award this year at Digital Signage Expo."

Read more in Digital Signage Connection and check out the episode here with host Alesia Hendley!

 

Best Practices with Digital Content

 3 Columbus Circle

3 Columbus Circle

Need inspiration for digital signage content? Trey Hicks at Visix in a guest post for Sixteen:Nine walks us through some of the basics “to help you display fresh, exciting digital signage content with very little work and low overhead costs – curated content subscriptions."

Read on for tips to creating your own content strategy that will keep audiences engaged!

How To Keep Your Digital Signage Audience Looking

People's Choice Award for "As We Are"

People's Choice Award for "As We Are"

Vote for the LED sculpture titled "As We Are" by artist Matthew Mohr for a People's Choice Award on CodaWorx. The LED display, engineered and managed by DCL (Design Communications Ltd.) was custom-manufactured by SNA Displays

Read More

Brookfield Place Outfitted with New LED Displays

Brookfield Place Outfitted with New LED Displays

SNA Displays recently commissioned six LED displays for the amazing Brookfield Place mall in downtown New York City, right next to the World Trade Center memorial. The new interior screens are a mix of 2 mm and 6 mm product. However, this display technology is built with outdoor diodes due to the amount of ambient light that reaches the atrium through the floor-to-ceiling windows.

Additionally, remote power supplies were installed for the plaza columns for a clean, near-flush mount. 

With more than 400 engineers, Sansi specializes in custom-design aspects like those of at Brookfield Place.

Read More

How Digital Signage Creates Opportunities for Retailers

How Digital Signage Creates Opportunities for Retailers

Retailers face numerous challenges in the 21st century, notably competing with ecommerce giants like Amazon and others. Consumers have many options available with a click of a mouse. Even when competing with other traditional brick-and-mortar retailers, the fight for “wallet share” has never been so intense. How can retailers stand out from the crowd and create experiences to drive customers to their physical stores? Digital signage has clear benefits in crafting these experiences, with targeted messaging and high-quality content, yielding exciting new retail opportunities.

Read More

VIDEO: Nike Innovation Showcased on Interactive LED Screen

VIDEO: Nike Innovation Showcased on Interactive LED Screen

As part of the roll-out for Nike's innovative running shoe called the Nike Epic React, Jimmy Kimmel Live performed a competition of sorts on SNA Displays' newest interactive mega-spectacular LED display project in Los Angeles.

The - ahem - race featured Jimmy Kimmel's famed security guard, Guillermo, and LA Rams' all-pro running back Todd Gurley. The two selected avatars and then hopped on a treadmill as a crowd gathered to watch the competitors' efforts play out virtually on an 18,000-square-foot LED canvas, manufactured by SNA Displays and installed by Yesco.

The cutting-edge LED technology was installed earlier this year at Circa (1200 S. Figueroa) Los Angeles as part of the site's massive development.

Watch the Game of Go below:

Read More

Jimmy Kimmel Live at Circa

Jimmy Kimmel Live at Circa

Jimmy Kimmel Live became the first of many live events in front of the new LED video displays at Circa Los Angeles.

The 18,000-square-foot displays, featuring a 10 mm pixel pitch, displayed live video, a custom video game and stock footage during the event. The LED displays, located across from the STAPLES Center in downtown L.A., were manufactured by Sansi and installed by YESCO. Famed Jimmy Kimmel security guard and L.A. Rams running back Todd Gurley were on hand for the event.

Watch Jimmy Kimmel Tuesday, April 10 for more!

Read More