Tower Lighting Enhances Vibe at L.A. LIVE

The extremely wide viewing angles for SNA Displays' video products - including its LED strips - is typically a benefit for our clients. In this case, the light need to be focused in a narrow beam angle. Sansi’s display engineering team utilized custom lenses from the lighting division to focus the beam angle down to twelve degrees. This lens was originally utilized for highway lighting applications but worked ideally in this application. YESCO designed custom reflectors for each level to properly reflect the light out to the courtyard viewers.

Given that SNA Displays LED strips are addressable down to the individual pixel, the lighting effects and possibilities are endless. The result is a dazzling and complementary dynamic digital system in which all the display and lighting components throughout the entertainment district work in harmony through a central content management system

After completing phase one of the L.A. LIVE makeover - 10 state-of-the-art LED screens - phase two called for the installation of integrated RGB accent lighting for all six of the venue's courtyard towers.

(See our project page for a project description and a gallery of images.) 

For the lighting aspect, SNA Displays supplied LED strip from its S|ThruMedia™ product line. While this highly customizable product is typically installed as transparent video, the LED strips were employed as dynamic lighting effects for the L.A. LIVE towers.

.

JH_2018-1.jpg
JH_2018-15.jpg
JH_2018-14.jpg

Sign Connections, X-Rays and Structural Engineering Challenges

Sign Connections, X-Rays and Structural Engineering Challenges

If you tend to appreciate the intricacies of large-scale project installations, here's a little tidbit that you may find interesting. As part of the intensive display installation ongoing at Circa Towers (1200 S. Figueroa) in Los Angeles, SNA Displays was tasked with installing two steel frame structural systems. The primary system is designed to reinforce the existing building slab edge while the secondary structural system is used for attaching our LED display sections to the building. (An alternative design was engineered to combine these systems into a single frame, but the dual structural frames were ultimately chosen for a slimmer profile, limiting the display's projection off the face of the building.)

Read More

Understanding Pixel Pitch

Understanding Pixel Pitch

For pedestrians, auto traffic, event-goers and other consumers, nothing turns heads and captures attention quite like digital signage. Dynamic and vivid LED displays prove superior at content delivery and message dissemination compared to traditional advertising tools such as printed posters, billboards and other types of static signage. But to get the most out of an LED display solution, it’s important to understand the technology as much as possible so it can be optimally deployed. One factor that should be given particular consideration is pixel pitch. 

Read More