Newest Times Square Mega-Spectacular at TSX Broadway is a Trend Setter
TSX Broadway is a major Times Square development including a massive LED MEGA-SPECTACULAR™ display system at 1568 Broadway. It's due to open in 2022. The 46-story mixed-use development sits directly across from the iconic Red Steps in the heart of New York’s Times Square.
Real estate investment firms L&L Holding Company, Fortress Investment Group and Maefield Development, alongside consultant Sensory Interactive, selected SNA Displays to manufacture and install the LED display system.
The tower will include 669 hotel rooms, 75,000 square feet of retail space, and 30,000 square feet of dining, including a 10,000-square-foot outdoor terrace, the largest in Times Square.
The building will feature a 9-story main screen that will wrap around the skyscraper at the southeast corner of 7th Avenue and 47th Street. The MEGA-SPECTACULAR™ display system will feature a 4,000-square-foot stage suspended 30 feet over 47th Street, allowing entertainers to perform from “within” the video wall. It is the first and only outdoor stage in Times Square.
Sensory Interactive directed the procurement process for the owners and is also providing design development and project management services for the building’s comprehensive promotional platform. In addition to the building’s digital displays and outdoor performance stage with sophisticated streaming capabilities, this platform includes an integrated system of façade lighting that will create a dramatic, 46-story canvas for the world’s biggest brands.
The display system will include several LED assets from SNA Displays’ Empire™ line of exterior display products including the main screen, a stage marquee, the stage doors, a large-format display mounted midway up the building façade, and a first-of-its-kind digital display crown extended above the roof of the building.
In total, the project will include 22,350 square feet of LED canvas and 28 million pixels, making TSX Broadway the highest-resolution display system in Times Square.
With 8K Ultra-HD processing, the building’s main screen will be built to accommodate the next generation of video and broadcast media content. 8K UHD represents 16 times the resolution of high-definition (HD) and four times that of 4K. All signal processing from the media servers to the display will be frame-accurate, allowing for a flicker-free, stunning-quality viewing experience.
The project is another high-profile award for SNA Displays, which has extensive experience in the Times Square market. SNA Displays manufactured and installed the wrap-around MEGA-SPECTACULAR™ at 20 Times Square, currently the highest-resolution LED display in New York City.
To learn more about the TSX Broadway development, visit tsxbroadway.com.