Lighting Up Playhouse Square
Drawing in more than a million visitors annually, Playhouse Square, Cleveland’s popular, not-for-profit performing arts center, is the second largest theater district in the United States after New York City’s Times Square.
Playhouse Square includes six LED displays positioned at the exterior entrances of three adjacent historic theaters—Ohio Theatre, State Theatre, and Hanna Theatre. Ranging in sizes of 6.5 to 16.5 feet long by 2.5 feet tall, with a pixel pitch of 12 mm, the displays contain a combined total of more than 80,000 pixels. Each display is attached to the sides of marquees that are cantilevered from the buildings’ exteriors and will be used to showcase upcoming releases, show times and other information.
“The new LED displays help brighten up Playhouse Square and were installed just in time for the opening of the venues’ latest theatrical and musical productions,” said Rasool Sayed, project manager for SNA Displays. “We’re very pleased with the outcome of this project.”
Surface-Mount Device (SMD) Technology
The outdoor LED video display employs surface-mount device (SMD) pixel technology, where the LEDs in each pixel are packaged together, allowing for crisp, clear imagery and a widened viewing experience. SNA Displays continues to provide an industry-leading array of interior and exterior products offered with SMD packaging technology.